Safi

Morocco's principal Atlantic fishing port and the country's sardine capital. The waters off Safi and the broader Atlantic coast between Agadir and Laâyoune support one of the world's largest sardine fisheries by volume, supplying European canneries with raw material and producing finished canned sardines under Moroccan brands for domestic and export markets. Morocco is the world's largest exporter of canned sardines. Brands like Flower, Sultan, Al Amir, and Titus represent the accessible end of the Moroccan sardine tradition, while European producers including Chancerelle operate canneries in Agadir to maintain year-round supply when Breton stocks require rest. The Safi fishery also processes mackerel and anchovy.